For awhile now, it has been my intention to create a section which lists some of my favorite cruelty free items, businesses and things-to-do... and just as I was on the heels of dishing about my very favorite holistic body and haircare line, Arcona, I hear that they are about to discontinue their body care line (with rumblings of the haircare line potentially to follow). I. am. DEVASTATED!
I believe that not too long ago, Arcona changed ownership... with the original creator selling the brand to an investor who moved the spa from Valley Village to Santa Monica. While I have seen the product packaging begin to have a more streamlined look, the quality has remained the same. Arcona products are renowned for having a small list of recognizable ingredients (like shea butter and essential oils), and are all-natural and cold-processed. They feel great on, don't contain any frightening chemicals, and smell like heaven.
I sincerely hope that the powers-that-be at Arcona will not let such a TRULY AMAZING set of products, created by a woman named Arcona, and clearly with a lot of love... die an early death. I can safely say there is not a holistic haircare and bodycare line I have tried (and for anyone who knows me, I have tried practically everything under the sun) that feels and smells so good, and most importantly... IT WORKS, without hurting any adorable defenseless living things (that includes you, reading this-- although I'm not so sure about the defenseless bit!).
I have written a desperate plea to the CEO of Arcona and will keep y'all posted. I suggested more advertising, because while many people have heard of Arcona... most have no idea that they also have a full range of body and hair products. TO-DIE-FOR products, at that!
And what's this about the debut of a new men's care line, while they're discontinuing the body line??? MY body line?! Mrs. Arcona, I will put up my dukes in defense of your truly INCREDIBLE products. Never cross a girl who's grooming is potentially threatened!
For those of you who know & LOVE Arcona, please call or write kevin@arcona.com. For those of you who don't, check out their website...and show your support to this cruelty free business so that they may stick around another 20 years!!!
https://www.arcona.com/page/100/CTGY/ABOUT
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